Founder rate ends 9th September.

We’re rebuilding theartsdesk to secure the future of real arts journalism. Be part of it by subscribing: if you do it now, the founders’ rate of just £40 yearly is yours FOR LIFE!

SUBSCRIBE NOW 

Album: Black Country, New Road - Forever Howlong

A left turn that trades chaos for charm, with mixed results

share this article

Black Country: new sounds

Black Country, New Road’s Forever Howlong is an ambitious reinvention that both captivates and, at times, frustrates. Following Isaac Wood’s departure, the band leans into a more collaborative and folk-inspired direction, trading their post-punk chaos for something more delicate and introspective. It’s a bold move, and one that yields some truly beautiful moments, even if the overall experience doesn’t fully resonate.

Tracks like “Two Horses” and “The Boy” stand out for their emotional clarity and nuanced storytelling. The former, in particular, showcases the band’s ability to create intimacy with minimalism: gentle piano, understated vocals, and lyrics that feel lived-in. The vocal trade-offs between band members add a warmth and vulnerability that can be genuinely moving.

But elsewhere, the album dips into something that feels more like musical theatre than a natural evolution of the band’s sound. The arrangements are ornate and whimsical, the lyrics often narrative-driven in a way that can feel overly dramatised or even a bit performative. It’s not that the songwriting lacks sincerity, but rather that the presentation can feel overly staged, like watching a play rather than being immersed in the emotion.

This shift toward theatricality, while intentional, risks alienating listeners drawn to the raw immediacy of their earlier work. The album’s slower pacing and emphasis on character-driven lyrics create a mood that’s more quaint than gripping. For some, this will be enchanting; for others, it may feel like the band is holding back the fire that once made them feel vital and unpredictable.

Forever Howlong is clearly made with care, and at its best, it’s tender and daring. But for those less inclined toward its dramatic, almost musical-like sensibility, it may leave you admiring the craft more than truly feeling it.

Forever Howlong is an ambitious reinvention that both captivates and, at times, frustrates

rating

3

explore topics

share this article

Help secure the future of arts journalism

In this era of algorithmic recommendation, opaquely sponsored content and AI slop, theartsdesk’s mission to preserve real journalistic and critical values has never been more important.

If you like what you see here, please join us 
in this mission.

Subscribing to the site will help us in our coming 
redesign and expansion.


If you do this before the 9th September this will be at our guaranteed founder’s rate: 
your subs will never increase again.

Subscribe now for £5 per month. 
or yearly for just £40.

Or if you simply want to support us with a one-off donation, you can do so here.

more new music

Northern indie four-piece offer a vim-laden snapshot of disenfranchised Britain
Ladysmith Black Mambazo and Laura Mvula shine
Garage, French House and feeling collide in latest release
A creative, inclusive, endlessly imaginative festival for families
Prolific Aussie psychedelicists marry dance and prog sounds
A soaring fusion of atmospheric melancholy and energetic punk
A breathless half-hour takes in screaming, stop-start song structures and the odd hint of reflectiveness
The American singer's eighth album is rife with downtempo ruminations on love