When the 24-year-old Harris arrived in New York in - appropriately enough - 1984, he had just $900 in his pocket. Fired up by an almost evangelical faith in the possibilities of the Internet (something only his fellow geeks had heard about at the time) he made his fortune, and then lost it all again when the dot-com bubble burst. This kind of story is of course a familiar one, but it’s the unpredictable strangeness of the man himself that makes Timoner’s film so compelling. It is quickly established that Harris spent most of his childhood as an outsider, bathing in the comforting glow of the television set, and seeing his often absent mother in a more idealised form as the mother in his favourite show Gilligan’s Island. The television becomes his world, and it’s a world he needed to enter rather than just watch.
And so in 1993, Harris started up the first Internet television company, Pseudo.com. At first, Harris comes across as a hyperactive schoolboy playing at being a businessman, but then things take a disturbing turn as he invents an alter ego called “Luvvy” which he plays on screen. With his blacked-out teeth and feather boa, Luvvy came across like a cross between Elton John at his most freakily flamboyant and Krusty the Clown. But when we hear that this, quite frankly, pretty scary TV character has started to attend corporate meetings, it's apparent that all was not well with Harris or his relationship with the company. And we are told that he walked out in 1999.
It was then that he created Quiet: We Live in Public. Artists, new-age hippies and other New York outsiders were invited to live in rather cheaply constructed-looking chambers not much bigger than coffins. Cameras were trained on them day and night, while they in turn could choose who to watch on their own personal TV monitors. All food and drink was free, but contestants – sorry, I mean, volunteers – had to wear unflattering uniforms which made them look part prisoner and part mental patient. But despite the now familiar concept, this underground-bunker world had more to do with Orwell’s Big Brother than Endemol’s, and needless to say – with just about any behaviour permitted – things went pear-shaped pretty quickly, and the cops closed the whole thing down. At one point, Harris turned to one of the hundreds of ever-present cameras and said gleefully, “You can see what everyone else does! Who says that is necessarily bad?” Who indeed. There’s no denying the man was ahead of his time.
Harris finally finds love, loses love (by broadcasting online every aspect of his life with his girlfriend until she walks out), has a shot at farming apples, and then ends up becoming a basketball coach to a team of orphans in Ethiopia. As they say, you couldn’t make this stuff up. But one can’t help but think that when Harris decided to up sticks and go to Ethiopia there wasn’t a part of him thinking what a great twist this would make to the Josh Harris Story. For this seemed to be a man who only came fully alive when all eyes were upon him.
In the end, although this strange half-there man remained something of an enigma, Timoner’s film did tell us, without proselytising, as much about our relationship with all the new, cunningly invasive technology being thrust at us, as it did about Harris himself. How we are target-marketed to, and how dissipated yet solipsistic we have become as we jump from our emails to Facebook to MySpace, while Twittering sweet nothing(s) to people we might never even met. But of course Josh Harris saw all this coming in the year of our overlord, 1984. It might have been interesting if he’d been asked by Timoner, what’s next? Or maybe we’re better off not knowing.
Watch the trailer for We Live in Public
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