Spurred on by Olympic glory and British wins in the Tour de France, the popularity of cycling has grown exponentially over the past few years. It’s boom time for retailers of factory-made bicycles, like Halfords, who sold 1.3 million bikes last year, but that’s only half the story. In the past decade, the UK has also become a world leader in hand-built bicycles, made to order for discerning clients around the globe. theartsdesk paid a visit to former sculptor Jake Rusby, one of the most highly regarded of these new British frame-builders, to talk about painstaking paint jobs, perfectionism and elevating bicycle manufacture to an art form. Read the article on the Bruichladdich website.
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We Made It: Bespoke bike-builder Jake Rusby
The former sculptor at the heart of Britain’s handmade bicycle boom
Jake Rusby: elevating bike-building to an art form
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