In the course of his decade-long career Jason Manford has benefited from the British public’s appetite (eagerly fed by television producers) for inoffensive and family-friendly comics. Similar stand-ups, for instance Michael McIntyre and Peter Kay, have even become millionaires by providing this kind of comedy, and until recently there was no reason to believe that Manford was going to do anything other than follow in their footsteps, particularly after he was made co-host of BBC One’s The One Show, which regularly pulls in more than four million viewers. Television exposure like that, as any comic will tell you, means you start playing stadium gigs sooner rather than later.