An awful lot of people involved in producing electronic dance music find a niche and stick to it. Many do this with a very po face. Speak to them about it and they may play you a track they think is "poppy" to demonstrate their range. It usually isn't, it's just a teensy-weensy bit less purely dance-floor functional than the rest of their oeuvre. Because all they ever listen to is techno, dubstep, fill-in-the-blank, their ability to make a comparative judgment has eroded.